Open GI form partnership with Optilead
by Richard Kilner
Open GI and Optilead, lead optimisation specialists, have reached an exclusive agreement to help brokers bolster their online conversion rates.
Optilead is a real-time platform specifically created for the insurance market as a lead optimisation and management solution.
It permits brokers to follow up online quotes immediately through utilising Open GI’s eBroker and eAggregator simply by using a text message, e-mail or outbound call.
Optilead’s great strength is that mere moments after finishing an online quote brokers can be talking with online prospects.
This allows brokers to achieve better sales as they can swiftly answer queries and resolve problems.
The deal reached with Open GI will grant Optilead another channel from which to operate, in addition to the numerous major insurance brands it is already used by.
Further, it will improve Open GI’s own offering in the online sphere.
Footman James, an Open GI broker, has doubled its conversion rate since taking up Optilead, with staff able to speak with customers in less than a minute after a quote has been acquired.
Optilead’s director, Mark Cogan, explains that the key is to get the customer on the phone as swiftly as possible once the quote has been completed, adding that it is popular across a range of differently sized brokers as it operates on a pay as you go basis.
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