MTV Europe Music Awards fanWalk
FanWalk your way to the greatest gig in town � the MTV Europe Music Awards (EMAs)
From 29th October to 6 November, Sony Ericsson and MTV Networks International are inviting music lovers from across Europe to swap their dancing shoes for walking boots and win the chance to walk their way to the 2008 MTV Europe Music Awards � literally!
100 music fans, 400km, 9 days (29 Oct-6 Nov) � the Sony Ericsson MTV FanWalk will see die-hard music fans from across Europe embark on a musical pilgrimage from London to the world capital city of pop, Liverpool � in time to see the show and take part in the full MTV EMA experience.
On top of that, MTV will provide the once in a lifetime opportunity for one lucky FanWalker to present an MTV EMA live on stage in the Echo Arena, Liverpool.
To become a FanWalker just log onto www.fanwalk.tv and take part in the on-line casting-style auditions which take place across Europe. So, if you�ve got what it takes, highlight why you should be part of this unique, exhilarating and challenging road trip.
Then when you�ve auditioned you need to lobby for votes! If you can convince your family, friends and the public to vote for you then you could be shortlisted and a step closer to attending the music event of the year in November.
Throughout the ten day trail the FanWalkers will participate in interviews, photography and daily reports of their journey which will be transmitted to local newspapers, TV and radio stations, as well as uploading a personal daily blog via their Sony Ericsson Walkman� phone.
And on completion of the last leg, “You�ll Never Walk Alone” will certainly be the anthem heard around Liverpool when the 100 FanWalkers grace the red carpet with some of the world�s most notorious music and entertainment personalities of the past year.
If that�s not enough, you�ll want to bin your walking boots and grab your gladrags when Sony Ericsson and MTV chaperone the lucky FanWalkers to the infamous after show party to mingle with the stars.
Commenting on the FanWalk Dave Hilton, Head of Marketing at Sony Ericsson said: “Sony Ericsson and MTV have provided music lovers from across Europe with a fantastic opportunity and challenge which is sure to be a huge success. This is another great example of Sony Ericsson�s continued passion for music and dedication in expanding its music credentials.”
Richard Godfrey, Executive Producer, MTV Europe Music Awards and Senior Vice President Content & Music, MTV Networks International for MTV Networks International, said: “This is a fantastic opportunity! Attending the MTV Europe Music Awards and seeing some of the greatest acts perform live is a dream for many people, and the Sony Ericsson MTV FanWalk provides a real chance to make 100 people�s dreams come true.”
Sony Ericsson�s first Walkman� phone was launched in 2005 and to date, 77 million Walkman� phones have been sold worldwide. Over the past three years, Sony Ericsson has continued to drive the mobile music market � pioneering handsets that provide an enhanced music experience with superior sound quality and feature packed phones � putting music first.
So, log on to www.fanwalk.tv, take part in a musical journey of a lifetime and play your part at the prestigious MTV Europe Music Awards.
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